The Netflix for Gambling
Built by the guy who licensed BetFair
and the Strategist who turned behavioral data into influence.
Fixing a Broken Industry
The symbiotic relationship between casinos and game studios is not synchronized, leading to missed opportunities and stagnant innovation.
The Problem: Disconnected & Stagnant
- ●Data Doesn't Flow: Studios build blind while casinos hoard player data.
- ●Innovation is Stagnant: No feedback loop leads to copycat games and short life cycles.
- ●Misaligned Margins: Value is lost at every step because no one controls the full value chain.
The Solution: Vertical Alignment
- ●Own The Full Stack: We control the data pipeline, from player acquisition and testing to game development and distribution.
- ●Casino as a Lab: Our casino is a real-time testing ground to build what players actually want.
- ●Monetize the Portfolio: Owning the stack allows us to capture maximum value and create a strategic advantage.
The DegenX Flywheel
A vertically integrated casino, game studio, and AI lab that feeds itself.
1. Launch Fast & Own the Data
Launch quickly in pre-regulated crypto markets to gain immediate traction and own the full pipeline of proprietary player data.
2. Weaponize Data into Games
Our AI lab ingests this data to drive game design, engineering titles with superior mechanics based on real-time feedback.
3. Personalize the Experience
Use our AI-driven insights to create a deeply personalized player experience, maximizing engagement and lifetime value (LTV).
4. License the Hits
Our data-proven games become valuable IP. We license them to third-party operators, creating a high-margin, scalable B2B revenue stream.
Our Edge: Unfair Founder-Market Fit
We have the rare combination of iGaming operational know-how and world-class performance marketing expertise.
The Regulator
A former deputy director of a major gambling commission who has seen every model scale across multiple jurisdictions. Knows precisely where the regulatory and operational advantages are. Has advised or regulated industry giants like Betfair, Playtech, Sky Bet, Entain and many others.
The Tactician
A world-class innovator in performance-driven marketing using behavioral science. Founder of a major ad tech business that has worked with DraftKings, FanDuel, and Wynnbet, among others.
Go-To-Market Strategy
A two-phase approach designed for speed, scale, and a clear path to public markets.
Launch & Scale Crypto Casino
Launch our casino and sportsbook in fast-growing, pre-regulated crypto jurisdictions to rapidly acquire users and data with maximum capital efficiency.
Evolve to Regulated B2B Game Studio
As our portfolio of hit games matures, the studio will evolve to secure regulated licenses, enabling B2B content delivery to major global operators.