Prediction Markets: The Third Cross-Sell Pillar

Adding prediction markets creates a unique third cross-sell opportunity that competitors lack. While sports betting has seasonal fluctuations and casino games can become repetitive, prediction markets offer year-round engagement opportunities tied to politics, economics, entertainment, and current events. This creates natural cross-sell triggers: sports bettors might predict election outcomes during off-season periods, while casino players could engage with entertainment award predictions. The combination of sports betting, casino games, and prediction markets creates multiple touchpoints that capture different player interests and behaviors, maximizing platform stickiness and lifetime value.