Strategic Cross-Sell Focus and Sports-First Approach

Why Sports-First Outperforms Casino-First:

DegenX prioritizes sportsbook launch over casino-first strategy based on proven industry dynamics. Sports betting appeals to a broader audience and typically delivers lower customer acquisition costs than online casino play. The sportsbook functions as an acquisition funnel, enabling cross-promotion of casino games to sports bettors at minimal additional cost. This sports-first strategy drives higher engagement and lifetime value, as multi-vertical players deliver approximately 50% higher future value than sports-only bettors.

Cross-Sell as Core Revenue Strategy:

Cross-selling between product verticals is critical for retention and revenue optimization. Industry data shows that approximately 65% of sports bettors also engage with casino or poker when both options are seamlessly available. Players active in multiple verticals demonstrate higher loyalty, increased average revenue per user (ARPU), and significantly reduced churn rates. The variety and mix of gaming options keeps players engaged and extends session length, sustaining revenue growth over time.